Growing up as kid in a Ghanaian society, i never really thought about the idea of bleaching. I didn’t even question the idea of having “white” dolls against “black ones”.
As an adult(late 20’s), there are many things that intrigue me. In the past, our community respected women with true sense of humour, women who were adored with outward and inner beauty irrespective of their skin colour. In most cases, such women were called “Obaasima”, which literally means complete woman. The idea of “Obaasima” makes me wonder why most black women(and fair ladies) bleach in recent times. If black is beautiful, why do black women black?
Some black women I have seen bleach and bleach until it gets to the point when their skin begins to peel off with black spots developed on their cheeks and hands. This is really common from the region in Africa where i come from….Ghana the land of the brave, resources, mighty talents and very lucrative, palm greasing religion.
Here are five reasons why people bleach:
Low self esteem: Now this people could either be educated or otherwise but mostly they just don’t feel they have the beauty enough to be accepted in society as a beautiful person. This group of people don’t feel good in their skin. People believe that the only way one can be beautiful, attractive and accepted is to be light skinned. I did not know how serious it was until I started my national service and payed more attention to my mums ladies shop a few months, I discovered that the cosmetics section was the most patronized. I think guys need to up their game and tell ladies they are pretty the way they are and society, movies, idolized people are not helping either..