Born Emmanuel John Dankwa popularly known as Sony Achiba was one of the artists who ruled the music scene in the early 2000s with his ‘Hip Dia’ (a fusion of Hiplife and Indian music rhythms). Unfortunately, his fame lasted for three(3) years in Ghana music industry and he’s blaming Ghanaian DJs for aborting his career.
In an interview with Showbiz, Sony Achiba said he had no wish to die out after enjoying only three years of fame but he was pushed out by the DJs.
“Ghanaian DJs kill talents. That is what most of them do. They don’t appreciate the efforts of artists. They will even retire you before your time because they don’t know what we go through to get our music out there,” he said.
“Every mainstream artiste can appreciate the energy we put in to make our songs successful. Unfortunately, our DJs, who are supposed to help the growth of the industry would rather charge high ‘unofficial’ fees to play the song.
“As if that isn’t enough, they will be quick to retire you early from active music because they determine who should reign or not. As soon as a new artiste pops up, the older ones are left out of the competition because they think your time has passed,” he lamented.