The story of Seth Yeboah Ocran
When one sits back and looks at the several luxurious and flashy cars that form the fleet of YOKS-Rent a Car, a subsidiary of YOKS Investments Limited, one would presume that the Founder/Chief Executive Officer, Mr. Seth Kwao Yeboah Ocran, was born with a silver spoon in his mouth and could be reaping from a huge family legacy that was left for him by his parents.
The company, formed over a decade ago, is currently providing professional services to a number of organizations, especially those in the tourism sector, the oil and gas and the mining industry.
However, anybody who has the opportunity to be granted audience by this indefatigable young man would realize that he did not grow his car rental business by any magic wand but traversed the hard way.
Mr. Ocran was orphaned at age 14, just at the time that he gained admission to the St. Augustine’s College in Cape Coast to pursue his secondary education.
Consequently, his education was truncated after he had lost both parents in quick succession within two years.
He lost his mother while in the first year and this affected his father, who provided for him and his 21 other siblings adversely. His father also passed on when he was in Form Two.
With the demise of both parents, life became rough, since the support from his older siblings and the extended family members was not enough to see him through secondary education.
Under the circumstance, the young man had to call it quits and engage in some other business ventures that could earn him enough money to return to school.
The Struggle For Survival Begins
His first option which came readily was to serve as a trotro mate for close to two years while he worked hard to learn driving as well.
After these two years of fruitless efforts, young Yeboah realized that he was missing the target he had set for himself and, therefore, had to look elsewhere, since the money he made as a mate could only keep body and soul together.
After gaining some amateur skills in driving, he was employed at the Department of Urban Roads as a labourer with the hope of graduating as a driver when he turned 18 and acquired a driving licence.
When he turned 18, he got a valid driving licence but nothing changed and he continued to work as a labourer.
He later quit the job because he had realized that there were no prospects in working with the department because his immediate supervisor, the foreman of works, lived in abject poverty.
After remaining jobless for some time, Mr. Ocran was introduced to Mr. Eddie Duplan, a former Chairman of the Ghana Boxing Authority, who had just returned from the United States of America.