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NDC To Spend GH₵100million In Advertising Green Book 2 – Economist

NDC To Spend GH₵100million In Advertising Green Book 2 – Economist

To showcase the achievements of President Mahama and his enormous contributions and support to the people of Ghana, the National Democratic Congress unveiled the ‘Better Ghana Agenda’ Green book 2.

Government has performed tremendously in advertising the book in all aspects of the advertising channels; but has failed to account or tell Ghanaians how much it cost to do that.

However an economist and Charted Accountant by name Kusi Boafo has told Okay FM that looking at the way government has managed to circulate the message the Green book 2 carries, an amount of GH₵100million is likely to be pumped into it.

Mr. Boafo, a Lecturer at the Kumasi Polytechnic narrowed his argument to the advertising in the electronic media. He explains the NDC could have spent GH₵60 million every quarter on commercials if it is to use this form of media alone.

The ‘Better Ghana Agenda’ Green book 2, catalogues a summary of President Mahama’s achievements.

In a statement signed by the Minister for Communications, Dr. Edward Kofi Omane Boamah, he noted that the Green book 2 “gives a clear indication of the President’s commitment to changing the lives of Ghanaians and transforming Ghana. It also shows how far his bold and decisive leadership has brought our great nation.”

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Campaign Started Too Early?

The Economist also expressed the view that it does not make prudent economic sense for the ruling party to have started its campaign in the first quarter of the election year.

According to him, “once you do that, you are likely to lose concentration” on managing the economy.

Citing the huge sums of monies being spent by the NDC on advertising its achievement as an example, Mr Kusi Boafo said the country is burdened with accumulated arrears to the tune of GH₵13.7 billion which is largely attributed to unpaid National Health Insurance fees, District Assemblies Common Fund (DACF), GETFund, Pensions, SSNIT contributions among others.

“They have started too early. Left to me alone, they should have waited for a while because if you start within the first three months in an election and bring a green book called accounting to the people and advertising and getting chiefs to pledge the percentage of votes they will secure for the party, it is too early”.

“What it means is that we may pay little attention to the economic management of the country and the concentration will rather be on campaigning. If we are not careful, we are going to spend huge sums of money and it will negatively affect the economy because all the things we will be doing will be centered on scoring political points,” he stated.

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Source :

Chris Joe Quaicoe/ email: chris@peacefmonline.com

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About Derrick Asare

Derrick Asare is an Editor for Xbitgh. He love Music, going to the movies, making friends, web designer, computer science major.

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