Legendary singer and song writer, Innocent Idibia popularly known as TuFace bagged another huge endorsement deal as Campari unveiled him as its brand ambassador. Accepting a milestone achieved, TuFace’s manager Efe Omorogbe made a speech saying; “We are happy to be associated with the Campari brand, our collaboration with them is very strategic and in the coming weeks we’ll be unveiling more details and what the next phase of the collaboration will look like”
This makes 2 Baba, the first ever Nigerian ambassador of the brand thereby opening the window for other artiste’s. Campari is an alcoholic liqueur, considered an apéritif, obtained from the infusion of herbs and fruit in alcohol and water.
Speaking on why the brand picked 2Face as its brand ambassador, Abayomi Ajao, head of marketing said;
“The brand has been with us for the past 50 years. Before now, we have relied on oversees ambassadors. So, we begin to look at it that why can’t Africa have it’s own Campari ambassador? Why can’t the ambassador come from Nigeria? So this evening, we are pleased to announce to you that from this year 2016, 2baba is a Campari ambassador for Nigeria.”
“We believe that there’s a lot of things that 2baba has that resonate with Campari. 2baba is a hardworking guy. Campari is for the man that has worked very hard and wants to celebrate success.”
“2baba is a stylish person, a humble person. Campari is that brand that’s subtle. We feel that 2baba is a charismatic person, we feel that he has the energy, he has everything to collaborate with. So, on behalf of the company, I announce to you 2baba Innocent Ujah Idibai as our ambassador, thank you.”